The MOOI website was designed in the Magento platform with a limited colour palette which creates an effortless look of sophistication. The use of black and white enables product photos to really “shine” in this minimal, clean design. The entire website has the site visitor in mind, with ease of navigation and use. One of Magento’s advanced features allows for the management of multiple websites and stores within one installation, with MOOI having a separate store for each of New Zealand, Australia and USA. SunRoom implemented geotargeting functionality to automatically detect a visitor’s location and direct them to the correct store.

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